J.C. Penney's new CEO, Ronald Johnson, plans to "re-imagine" the department-store chain and encourage workers to "think differently and work creatively" to breathe new life into the company. Johnson, formerly Apple's retail chief, told workers that it was time to "reclaim our birthright" by making Penney the country's most popular store. "I get more excited every day about the potential of J.C. Penney," he said.

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