Siri -- the voice-activated virtual assistant that comes with the latest iPhone -- and other similar applications will shrink the importance of search engine optimization, Jeff Haden writes. For example, Siri will skip Google entirely to answer queries about local restaurants, so showing up first on the search engine won't help you, he writes. "If you run a small business, keep working to improve SEO results on major search engines but spend the majority of your time focused on optimizing listings on Google Places, Yelp, Foursquare, Epinions," he writes.

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