11/3/2011

Mobile advertisers put a premium on location, paying near four times as much for ad impressions that include location-specific data over the past three months, according to bidding exchange Nexage. Demand is up too, a fact that can be traced to local-deal providers whose coupons are time and location sensitive as well as brands targeting specific areas, said Nexage CEO Ernie Cormier.

Full Story:
GigaOm

Related Summaries