Consumers are turning more frequently to online sources for video content, with research suggesting that no one is more engaged in the medium than tablet owners. Ooyala's first quarterly report on online-video viewing finds that tablet users engage in longer periods of uninterrupted viewing than those who access video via their PCs, and they are more than twice as likely to finish what they are watching. As for which device consumers are choosing, Apple's iPad accounts for more than 95% of total video hours viewed on a tablet.

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