The key to social media networking for businesspeople is to avoid posting too often, which can annoy your followers, or too infrequently so they think you've disappeared, John Leavy writes. "Whether your company is a one-person business or a large organization, your commitment to social networking should be consistent, compelling and informative," he writes. He offers a sample social networking schedule that includes scheduling tweets on HootSuite and setting aside time to address blog comments.

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