U.S. Web users watched upward of 42 billion videos in the month of October, per data from comScore Video Metrix, with Americans watching 7.5 billion video ads along with this content. Google sites, buttressed by links to YouTube content, remain in the fore, with 161 million unique viewers and a unprecedented 20.9 billion videos watched, followed by Facebook, with 59.8 million viewers, and Vevo with 57 million.

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