11/9/2011

Supply chains are getting longer and more complex, so it's vital to have support from senior executives when greening operations, observers say. Supply-chain changes are a long-term commitment, explains Patrick Penfield of Syracuse University, and it takes real leadership to make a difference. "CEOs must be sustainability leaders. They have to be relentless about instituting a culture of eliminating waste, using environmentally friendly processes and products, conserving resources as much as possible," Penfield says.

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