Pet owners spent $13 billion last year on care, including pet insurance, according to the American Pet Products Association. That figure is expected to rise as more owners become aware of the benefits of pet insurance. The AVMA supports pet insurance, but the organization does not endorse a specific plan. "The veterinarian and the pet owner get to decide what type of treatment and what types of care are needed," AVMA spokesman David Kirkpatrick said. "We also believe that pet insurance should allow for animal owners the freedom to select a veterinarian."