Customers still don't care too much about how green their products are, says Avon CSR chief Susan Arnot Heaney, so it's incumbent upon brands not just to go green but also to create the demand for green products. That sometimes means working with competitors to implement industrywide changes, Heaney says. "Our goal is not just to do our purchasing sustainably, but also to help drive demand for sustainable palm oil and influence other bigger buyers," she adds.

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