There's a growing preference among travelers to spend more for flights than for lodging. Industry analysts attribute this trend to improvements in the amenities offered by budget hotels, as well as the travelers' willingness to pay extra to avoid the poor service associated with economy flights. "It really speaks to the fact that (consumers are) so concerned about the airline experience that they're willing to make the trade-off," said Maryam Wehe, a vice president at Applied Predictive Technologies.

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