Deutsch/LA's Volkswagen spot featuring a child pretending to be Darth Vader continues to accrue accolades, landing at number one automotive spot as measured by how the campaign built brand equity according to Skiddmark. Three DC Shoes spots for Ken Block's Gymkhana, Kia's "Soul Hamster," a Chrysler spot featuring Eminem and a VW "Black Beetle" spot were sprinkled in the top 10, based in part on YouTube viewing and sharing.

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