Facebook's Actions service, which will give users new ways of interacting with brands and products, is good news for online marketers, writes Robert Hof. While the focus will be on application developers who find creative ways for Facebook users to interact with and share their content, the system should also be useful in more conventional campaigns, since it can improve targeting and create more ad inventory. "As people spend more time with these presumably more compelling apps in the attractive Timeline format, there will be more opportunity to serve them relevant ads," Hof writes.

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