A number of now senior admen from the era popularized in the AMC TV series "Mad Men" are joining up to market to people like themselves these days: seniors and boomers. The new agency, Senior Creative People, seeks to fill a gap that others leave in a culture too focused on youth. And while that may involve matters ranging from "AARP to Social Security," they plan to range further afield as well, since "seniors drink beer" too, explains agency co-founder Don Blauweiss, 78.

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