1/19/2012

Kodak might have been able to rekindle its fortunes by embracing a “convergences” strategy, writes Larry Keeley. The strategy would have allowed Kodak to find "opportunity hotspots" where changes in technologies and customer behaviors intersect, Keeley argues. "This new way of shaping strategy can show you the next big thing, long before it has a name and a whole host of competitors," he writes.

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