Cartoon characters for Kellogg's cereal, including Tony the Tiger and elves Snap!, Crackle! and Pop!, will wear a milk mustache in advertisements for the "Got Milk?" campaign. "It just made sense to bring our two brands together in a fun way while continuing to engage moms about the many nutritional benefits of cereal with milk," said Doug VanDeVelde, Kellogg's senior vice president of marketing and innovation for ready-to-eat cereal.

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