Many social media marketers focus on Facebook and Twitter, but it's worth looking at less-obvious options if you're trying to lead customers through a complex sales process, Andy DeBrunner writes. If you're struggling to generate sales or leads, try switching your attention to Tumblr, YouTube, specialist bulletin boards and forums, or even industry podcasts. "There is almost certainly another platform that will suit your company's specific needs if neither of 'the big two' fit," DeBrunner writes.

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