Web designers can't afford to ignore Google's social-search upgrade, writes Erin Everhart. The extra weight given to Google+ pages by Google's social-search algorithm means that brands that don't take the social network seriously will see their search rankings suffer. "Search+ essentially forces brands to use their Google+ pages much like their own website. That means brands should integrate their main keywords into Google+ posts to increase their relevance in important searches," Everhart writes.

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