There are a number of ways to encourage your customers to interact with your brand, which can help to get a conversation going and even help with search-engine optimization, Danyl Bosomworth writes. It's important to integrate social-sharing options with your website and to make sure your blog is regularly updated and on target. "[H]ave a publication schedule to help you keep on-brand, on-topic and on-time," he recommends.

Full Story:
iMedia Connection

Related Summaries