Corporate responsibility is slowly coming to be embedded in companies' broader business planning, says Guru Simrat Khalsa, who serves on Columbia Sportswear's CSR team. As better metrics are developed, that will lead to CSR reporting and planning becoming a part of most companies' standard-issue strategic tool-kits. "My hope is that as CSR reporting matures it will get incorporated into financial reporting and become standardized in the same way financial reporting is," Khalsa said.

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