Two U.K.-based electronics retailers are launching an online video-on-demand service that will take on Netflix and Amazon's LoveFilm. Currys and PC World -- which are part of the Dixons family of companies -- on Thursday will introduce Knowhow Movies, a subscription-free movie-rental service to enable users to stream or download films first to a PC and later to mobile devices, games consoles and smart TVs, for a fee.

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