Dunkin' Donuts is helping Oreo mark 100 years with the launch of Oreo-flavored donuts and Coolatta drinks. The frozen Oreo Coolatta drinks are available in vanilla and coffee flavors; the Oreo Donut and Oreo Crumble Donut are both yeast donuts with white icing and Oreo crumbles, but the Oreo Donut has a vanilla buttercreme filling.
ABA President and CEO Susan Neely pens an op-ed addressing how the beverage industry takes extraordinary steps to be part of meaningful solutions, including through public-private partnerships such as the recent partnership with the U.S. Conference of Mayors to support cities that are taking steps to promote healthful behaviors.
Research from the NPD Group finds 58% of consumers purchased a nonalcoholic beverage on their most recent visit to a convenience store. Convenience-store beverage trends include double-digit growth for energy drinks, energy shots and sparkling water.
Dunkin' Donuts and McDonald's increased their coffee marketing in 2008, in large part to lure newly budget-conscious consumers. Dunkin' Donuts targeted Starbucks directly in ads, while McDonald's touted its new coffee drinks as a value proposition and rolled out McCafes.