2/16/2012

Reports that Amazon and Google plan to test brick-and-mortar stores to showcase some of their offerings illustrate just how much digital is changing the shopping experience, experts say. "There is a growing realization amongst the leading bricks-and-mortar retailers that the in-store customer and the online shopper are not distinct, siloed groupings – there is a very substantial overlap," said Juniper Research analyst Windsor Holden.

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