Russians are increasingly interested in and supportive of the spa industry, experts say, and that's sparking the opening of additional spas. "Traditionally, the saunas, or banyas, were as much about parties as they were health, but now the Russians are starting to become more interested in health at their spas," said German spa consultant Manfred Ronstedt, who is working on projects in Russia.
More hotels are introducing nontraditional services in an effort to catch the attention of potential guests. The offerings include dog-surfing instructors, sleep concierges and tanning butlers. "In a world where online travel agencies make comparison shopping easy for discerning travelers, hotels are pushed to forge new frontiers to set themselves apart from the pack," said Maryam Wehe at Applied Predictive Technologies.
The cold spa at Sparking Hill resort in Vernon, British Columbia, is the first of its kind in North America, and it's not for the faint of heart. Designed to relieve pain from arthritis and psoriasis, participants move through three icy chambers for three minutes, the final minute spent in a room that is minus 166 degrees Fahrenheit.
The affect of migraines can often be debilitating, but wellness professionals can use several procedures to help patrons suffering from extreme pain. Botox, acupuncture, and several different body therapies are just a few of the ways spas can treat the ailment that affects 29 million Americans each year.
The men's facial skin care market has the potential for growth, according to a new NPD study that showed the segment increased 11% in 2011. To tap into the market, NPD vice president Karen Grant says companies must make men aware there is a need that requires addressing. “Once men know they have a need to fill, their problem-solution orientation will fuel their desire to find products to alleviate their grooming challenges," she says.