Amway is poised to top $10 billion in annual sales, with all but 10% outside the U.S. That shift is epitomized by Taiwan-based Holly Chen and her husband, who run Amway's largest distributorship and oversee 300,000 direct-sales agents who work on commission. "The most powerful weapon is to move somebody emotionally," she says. "So if you send out a signal as love, you will receive the same signal back."

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