Tic Tac has developed an augmented-reality application that lets people see their own face incorporated into a Times Square billboard. When a smartphone running the app is pointed at the billboard, it taps the user's Facebook images and displays a version of the billboard with the user's face added to the real-life imagery. "This is making the billboard about the consumer themselves so they won't ignore it," explains Tic Tac Category Manager Noah Szporn.

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