Recording your voice is a great way to develop content for marketing your practice to potential clients, Next 10 Clients President Kristin Harad writes. Try holding a seminar over the Web or having a speech recorded and transcribed. You can even make an audio CD full of educational information that a client can hold in his or her hands. "If you find speaking easier than writing, then put down the pen and pick up a microphone," Harad writes.

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