Business-to-business marketers can turn to professionals to improve their marketing automation. Objective third-parties can be enlisted to analyze the reasons for sagging results, help out when the in-house team is overwhelmed, or even to investigate a potential boost to a working program. "Whether you are in the marketing department of a small, growing company or a large, global enterprise, or some company in between, you will never have all the staff and time to get everything done in marketing automation that you would like," writes Kelly Waffle.

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