3/12/2012

Three new Southern California sushi concepts are betting on an assembly-line model similar to Chipotle's, which lets guests customize their meals every step of the way, to expand the cuisine from independently owned sushi bars to fast-casual chains. "You can already customize your computer, your car, your coffee -- why not your sushi?" said Jen Duarte, co-founder of San Diego-based SushiFreak.

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