Ageless marketing as explored and developed by the late David B. Wolfe identifies four stages of life during which people's "survival focus" shifts from a heroic or romantic consciousness to a more realistic assessment of life's possibilities. Wolfe's book on the subject "is an excellent primer on connecting more effectively with boomers and older adults" and provides "a better understanding of whole brain, true-to-life models of customer behavior," Jim Gilmartin writes.

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