By 2017, about one-fifth of revenues in the European machine-to-machine market will come from services and applications unrelated to connectivity technology, up from just 4.2% in 2011, Frost & Sullivan says. According to the research firm, for forward-thinking telecom companies, the consumer sector can be a source of significant opportunity for M2M service growth in the coming years, alongside more traditional M2M industries such as energy, transportation, health care and security.

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