Business-to-business marketers are taking advantage of the buzz around the South by Southwest Interactive event by mixing social media marketing with typical trade-show tactics, writes Christopher Heine. Companies such as Buddy Media and Eloqua are using Twitter campaigns and street tactics to gain attention alongside business-to-consumer brands. "Unlike other conferences, it's where you can get in front of both up-and-coming and established players. You want to be in that," said Eloqua's Jesse Noyes.

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