Impersonators and squatters are using celebrity and brand names to set up shop on Pinterest, causing headaches for the individuals and companies in question. Starbucks, Tiffany and Foursquare have all seen phony Pinterest pages launched in their name, as have Mitt Romney, Michelle Obama and Beyoncé. Pinterest is handling complaints on a case-by-case basis, but hasn't yet offered a way for brands to authenticate their accounts.

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Ars Technica

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