IFC, Bravo, MTV and VH1 are among the cable networks
taking part in South by Southwest, a festival that focuses on music, film and interactive media, to reach an audience of trendsetters and early adopters for their programming. "The festival has grown so much. It's where people go when they launch stories about interactive things, to not only be heard by the press, but also by the fans. It's incredibly social and viral," said Ellen Stone, Bravo's senior vice president of marketing.