Cheap body-enhancing procedures promoted on the Internet have lured some customers to seek cosmetic surgery performed illegally by untrained, unlicensed practitioners at illicit shops. An American Society of Plastic Surgeons public safety campaign warns that just because someone offering cosmetic surgery is wearing a doctor's coat, it does not mean the person is qualified, trained or licensed to perform the procedure. "If anyone is going to stick anything into your body, you should ask a few questions," said plastic surgeon and ASPS spokesman Mark Solomon. "It's not a matter of what it costs. It should be a matter of who you trust."