Investors remain skeptical about CSR and aren't pushing big companies to improve green-business practices or corporate philanthropy, executives say. That suggests firms need to do more to articulate the long-term value of sustainability programs, says PricewaterhouseCoopers Chairman Bob Moritz. "There is an effort needed to educate them both in terms what we're doing but also why we're doing it," he argues. "This will not be revolutionary, it will be evolutionary."

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