Maintaining a solid social media presence generates significant consumer exposure for the property and enables the hotel to build a relationship with guests, says Ciarán Fahy, managing director of The Cavendish London hotel. In this interview with Hospitality Net, Fahy related how a dedicated social media team and correct resourcing can help achieve a hotel's social media objectives. "Resource it properly and align the activities of sales, marketing, revenue, food and beverage and human resources," Fahy advised.

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