Almost two-thirds of business-to-business marketers are not generating leads from their social media programs, according to a HubSpot survey of more than 3,000 businesses. Making sure that landing pages contain the forms for lead generation and that calls-to-action are integral to the communications strategy are some of the ways marketers can improve their lead-gen results, writes Rebecca Corliss. Be sure to include a mixture of original content, content from other sources and calls to your home page, she writes.

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