Q-and-As with industry experts can be a great way to liven up a blog and draw attention to your brand, Mary Ellen Slayter writes. The key is to find a great interview subject, to do your homework before asking for the interview and to tap into your subject's passions with specific yet open-ended questions. "Never assume someone isn't going to respond to your request -- social media has made connecting with once-remote leaders more accessible than ever before. Hop on Twitter and LinkedIn and reach out. Make them tell you no -- or at least ignore three requests before you give up," Slayter writes.

Related Summaries