Klout is running a "March Madness"-style tournament that pitches social media and agency marketers against one another in a battle for supremacy. Some may scoff, but the contest is all but guaranteed to build buzz for Klout's brand, writes David Armano. "Don't like the tactic? Get used to it. Social marketing techniques are increasingly designed to get others to compete while leveraging their networks in the process," Armano writes.