Delta Air Lines drew stiff online criticism after one of its employees wrote a personal blog post about her experience hunting and killing a polar bear. That has prompted a debate about the degree to which employers should be held accountable for their employees' private actions. Augie Ray writes that taking action against brands whose employees have controversial, albeit legal, personal lives could set a dangerous precedent. But Jeremy Epstein argues that "If the requirement today, in a social world, is to be an authentic brand, we want to know that we are doing business with people and organizations who share our values."

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