4/9/2012

This will be the year in which publishers and advertisers in Asia recognize that venturing into mobile is less risky than staying away, says Grant Watts, Asia-Pacific managing director for Amobee. And growth in mobile will be substantial, starting from a strong base. "Asia is already the largest mobile ad region in terms of mobile advertising spend," Watts says, noting that "analysts predict that Asia will be a $7 billion mobile advertising market by 2015".

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