AOL tried to entice media buyers at its Digital Content Newfronts session with original, short-form scripted series as well as a nonscripted offering that features Twitter co-founder Biz Stone interviewing famous people. Pitching for the female audience, "Fetching" is a drama about a former lawyer who opens a doggie day care center, and "Little Women Big Cars" is a celebrity-driven show about soccer moms.

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