4/19/2012

Coca-Cola has shifted Sprite North America creative chores from Bartle Bogle Hegarty to its Publicis sibling Leo Burnett. The move comes in advance of a major campaign for the soft drink next year. Spending on the brand is down of late -- reportedly Coca-Cola spent just $9 million on U.S. measured media for Sprite in 2011.

Related Summaries