CW is making much of their programming available free online, rankling television stations paying to broadcast the shows and sparking an internal debate at Time Warner. But CW execs see a declining television-watching trend among its largely 18- to 34-year-old audience and are encouraging media buys that couple online ads with broadcast spots. "The bigger danger is not allowing the consumer to watch video where they want to," says CW's Rick Haskins.

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