Test the waters before making a career change by letting your network know you're interested in pursuing a new path, write Jeff Epstein and Miia Laukkarinen. Pursue connections with people who have the career role you're looking at landing. "Whether you meet them through friends, acquaintances, or former bosses, don’t be afraid to ask for an introduction," they write.
You can encourage other people to want to do business with you by running successful social events that offer guests good food and wine, writes Eddie Osterland, author of "Power Entertaining." It's a good idea to give guests Champagne when they arrive -- doing so will start the evening on a high note -- and to be enthusiastic, he advises. "It's important to dive into your hosting role with gusto, extending the welcome mat to people as they arrive, exuding warmth and hospitality, setting the tone for why people are together and describing what the evening is all about."
Grace Kang, who owns the Pink Olive boutiques in New York City, discovered the power of pivoting when one product category in her stores failed to generate much interest from consumers. She replaced the unpopular products with high-end paper items and sales took off. "You can't be afraid to fail," Kang said. "You have to always be trying new things."
Darren Mahuron, who has established himself in Fort Collins, Colo., with his photography business, Summit Studios, is looking to extend his reach. Mahuron is trying to grab the attention of advertising and marketing agencies, and he has recently exhibited his work outside of Colorado. Other entrepreneurs also looking to expand should "seek out things like professional organizations, chambers of commerce and perhaps more important, conferences and trade shows," Erika Napoletano writes.
Lexus is launching a social-media campaign to back its new compact hybrid CT 200h hatchback that features Twitter posts from "power users" including marketing guru Brian Solis and Baratunde Thurston, the Web editor of the Onion. The campaign is similar to efforts by Land Rover and Ford Motor Co.