Newspaper retooling for the digital age requires more than simply moving from print to online. The industry also needs to change how it covers news and even rethink the basic relationship between the content they provide and the business that allows them to provide it. "I'm not sure if papers really understand the significance of the digital transformation," said Rick Stevens, an assistant professor of journalism at the University of Colorado. "It's rethinking the entire reporting and data-collection model."

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