Given more consumers in the Middle East are turning to their mobile devices to conduct shopping research, mobile ad network Plus7 believes the Middle East will be a fertile field for mobile advertising. More than half of respondents in the seven-nation survey conducted by Plus7 said they access mobile sites and use applications daily. "Adoption of smartphones, 3G networks and data plans provides a ripe environment for advertisers looking to reach consumers through a variety of platforms including mobile browsers and apps," said Sagar Shetty, co-founder of Plus7.

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