If Facebook is for friends and Twitter is for airing opinions, then Google+ is for talking about the things you truly love, Guy Kawasaki says. Don't bother telling your circles what you had for breakfast or what your latest work project is, Kawasaki advises, but instead focus on starting conversations about the things you're passionate about. Where other networks are designed for sharing thoughts with people you already know, Google+ allows users to meet interesting people who share their interests, he says.

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