4/5/2012

Wendy's has replaced its 3-year-old "You Know When It's Real" tagline with "Now That's Better," starting with a new TV spot that began airing this week. "We are creating an original campaign that ties all the elements together with a unique look, tone and feel. So when consumers see it, they will say that that’s Wendy’s advertising," President and CEO Emil Brolick said last month.

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