With nearly complete market penetration across South Africa, mobile is crucial to marketing strategies and mobile rewards in particular are quickly catching on among users, notes Mobilitrix CEO Chris Rolfe. Rewards such as coupons can be paired well with any type of campaign, Rolfe says in an interview, adding that "because these mobile rewards are so measurable and targeted, we think they can play an important role across all forms of marketing, as marketing is becoming more a science than an art."

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